Revenue & pricing

Priya Chen

Pricing strategy & commercial excellence consultant

New York, NY · 15 years of experience

About Priya

Priya works with B2B leadership teams to sharpen pricing, reduce discount leakage and build a repeatable commercial rhythm. Her approach combines customer research with actionable sales tools.

Pricing architecture
Sales effectiveness
Margin expansion

Portfolio executive reviews

What your peers say

The sales team actually adopted the new pricing.

She paired the analysis with field coaching. The recommendations worked in real negotiations, not just in a board deck.

CRO · $100–500M distribution

A clear path to better margins.

Our packaging is simpler and we finally have consistent discount approval rules.

CFO · $10–100M software